2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS
The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold. With that blistering pace in mind, why wait an entire year for a follow up? In the third of Atomik’s 2024 Comparatives, we examine social media preferences today as compared to our July 2023 survey of U.S. adult consumers. In this latest report, we explore:
- The importance to U.S. adult consumers of the social media apps they have on their phones – and what they’re willing to give up if they had to choose
- The most present and most-used social media apps on U.S. adult consumers’ phones and generational differences – you may be surprised! – and which social media app they’d give up if they had to give up one
- Where social media channels fall in terms of preferred ways – including in-store and other digital channels – to engage with brands/products/services and what that could mean for marketers
Find out more by DOWLOADING THE FULL REPORT HERE.
Be sure to check out the other reports in the series if you haven’t already:
