38% of men have hidden beauty treatments from their partner

A staggering 38% have hidden beauty treatments from their partner, according to new research by WAHL Grooming. Some of the things they are choosing to keep secret include getting waxed, doing face masks, and buying products such as tanning products, face wash, hair loss treatment and even make up!

Half of men use moisturiser, 22% use fake tan, a quarter buy anti-ageing products and a quarter keep their beard in check by buying beard oil. In terms of beauty treatments, 19% get their eyebrow waxed, 23% have manicures.

The research of 1,000 male UK adults even found that some men are having more beauty and cosmetic treatments than women. 18% of men admitted to having laser hair removal – compared to 13% of women. Shockingly, more than double the amount of men (11%) admitted to having had Botox in their lunch break compared to 6% of women.

A quarter of men (23%) admitted that their spending has increased in recent years on maintaining their appearance. Reasons given include being more conscious of how they look (35%), wanting to spend more as they age (36%) and 29% said that they feel that it’s become more acceptable nowadays.