Background
An international technology solutions company, Kasada, teamed with Atomik Research to design and conduct a quantitative research study into the bottlenecks and businesses challenges enterprises encounter due to malicious bots and automated threats. Moreover, similar research examined bot security and bot threats in the past, but the new study aimed to dig deeper focusing on research that centered around bot mitigation in addition to bot security and threats.
Challenge
Kasada sought to design a quantitative study to help identify specific pain points organizations encounter with current bot solutions and to quantify those negative outcomes. To acquire relevant data, researchers had to ensure to target the appropriate sample of respondents for the study.
Solution
Atomik Research and Kasada collaborated on the conceptualization of key research themes, designing a questionnaire and then fielding the research to reach participants across the United States. Practitioners at Atomik Research developed targeting criteria to reach over 200 participants who held valuable insights into the state of their organizations’ cybersecurity.
Result
The quantitative survey uncovered data points revealing insights related to participants’ thoughts on the efficacy and efficiency of their current bot solutions as well as malicious bots’ impacts on businesses. Findings were then packed into an executive summary as well as a visually engaging white paper report of findings professionally designed by 4media-group’s graphic design team.
- Visually engaging white paper
- Earned Media: VentureBeat, SecurityBrief (New Zealand), Help Net Security, ITProPortal, IT Brief (Australia), Martech Series
- Paid Media
- Social media content
- Website Content
- Featured blogs
Notable Findings
85% reported their bot mitigation solution became ineffective within a year after initial deployment
80% agreed that bots are becoming more sophisticated and complex for their security tools to detect
A quarter (25%) of respondents say that, on average, a single bot attack costs their organization $500,000 or more
76% of companies say they are either playing a game of cat and mouse or feel like bot mitigation is an impossible balancing act to keep up with evolving bot threats
77% of companies spent $250,000 or more on mitigating bot attacks within the past 12 months, while 27% spent in- excess of $1 million, resulting outcomes such as a loss of revenue and increased operational costs.
However, within the past 12 months…
…64% reported losing 6% or more of their revenue due to bot attacks
…32% reported that their organizations lost 10% or more of revenue within the last 12 months
