Insights Analyst — U.S.

Sara possesses over a decade of experience in helping brands uncover valuable insights through data analytics, ranging from past experiences with NBC News through to her current role where she leads the day-to-day analytics and secondary research efforts at Atomik. She plays a crucial role in delivering analytics-focused perspectives for projects and brands such as SHRM Foundation’s Arkansas Workforce Development, Hyundai Hope on Wheels, Prudential Life Insurance and Manifest PR. Leveraging third-party syndicated data; news and social media analyses; and data mapping tools, Sara unveils actionable consumer and market insights that sharpen communications strategies that drive impact. Outside of work, Sara dedicates her free time to volunteering at the Burbank Animal Shelter, helping dogs find their forever homes, reflecting Sara’s passion for animal welfare and her optimistic outlook on life.