Atomik Research Launches Omnibus, Increasing Survey Options for Client-Partners
The new survey offering adds even more flexibility for marketers’ insights needs
Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus. This addition to its roster of survey options provides clients with increased flexibility for their insights needs. Unlike some omnibus offerings, the entry point for the Atomik Omnibus starts with one question at a nominal cost.
“There are times when our client-partners only need to field a few questions, and the Atomik Omnibus provides that solution while still offering reliable, mediagenic data and actionable insights rooted in best practices in research that we’re known for,” said Alex Hinojosa, Executive Vice President (EVP) of Integrated Services at 4media group. “The option to field a single question or up to four ─ with pricing that decreases with more questions ─ adds flexibility for our client-partners in right sizing their insights needs when budgets are tight.”
Participation in the Atomik Omnibus is easy and streamlined. After connecting with their client relations contact to secure inclusion, client-partners simply provide their questions with corresponding responses to Atomik’s team of researchers. Consultation on questions is then provided to ensure best-practice research compliance, ensuring reliable data results. Following the brief fielding of the online survey to 1,000 U.S. adults aged 18 and up, Atomik provides each client-partner’s results, accompanied by methodology details in an Excel/CSV, SPSS or SAS file, depending on needs.
“One important aspect of the Atomik Omnibus is that we include banners in the results deliverable for age with generational breakout, gender, race/ethnicity and region based on U.S. Census as standard,” said Hinojosa. “But more than that, our client-partners can add other banners for a nominal fee and still get their results on the same timeline.”
The recurring schedule of the Atomik Omnibus also offers client-partners advanced knowledge of when they can participate based on communications timelines. All question submissions are due on Thursdays by 5pm Eastern Time, and results are delivered the following Tuesday by 5pm Eastern Time.
Atomik consists of a team of dedicated researchers whose experience and expertise spans integrated communications strategy, consumer research, business intelligence and advanced data analytics, just to name a few. That trusted expertise and dedication to best-practice research methodologies is applied to the Atomik Omnibus just as it is also applied to full-service PR surveys, Atomik’s Newsflash and all other insights solutions.
