PR RESEARCH AND SURVEYS
Drive The Conversation With Data-Rich Pr And Communications Insights
DATA CONTROLS THE NARRATIVE
- Discover Newsworthy Information
- Create the Story that “Hooks” the News
- Reach Your Market with Earned Media
- Use the Credibility of Data
Are you ever working on a brand project that you’d love to get on TV or the radio? Do you find yourself wishing you had a news hook that could practically guarantee media interest?
PR surveys could be your solution. By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, all designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals.
Improve Your PR Survey Results : Download our Top 5 Considerations Tip Sheet
PR Surveys To Fit Your Needs, Not Just Your Budget
From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives.
Have questions in hand and need a fast turnaround? We can help. Our Omnibus and Newsflash surveys are short by design, and you’ll still get our expert guidance on the questions you’ve developed before going to field.
These represent just a few examples of the endless possibilities for PR surveys.
PR Surveys To Fit Your Needs, Not Just Your Budget
From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives.
Have questions in hand and need a fast turnaround? We can help. Our Newsflash surveys are short by design, and you’ll still get our expert guidance on the questions you’ve developed before going to field.
These represent just a few examples of the endless possibilities for PR surveys.
Fill out the form and get a copy of our Top 5 Tips to Consider for PR Surveys.
PR Surveys Q&A
A: Not for full-service PR surveys. Our team of media, public relations and accredited market research professionals have you covered. We’ll work directly with you to:
- Nail down your research objectives, including defining who to survey for the best outcomes.
- Collaborate with you on sample statements - examples of newsworthy headlines - that are then reverse-engineered to create the survey questionnaire.
- Program the survey, field it, monitor responses and ensure date quality.
- Analyze the data and provide you with the results in a top stats document that outlines the best results.
Ask us about our Omnibus and Newsflash survey options for the quickest paths to insights.
A: Yes! In two important ways:
- Data-driven insights derived from PR surveys sharpen the news hook for your brand and add timeliness and relevance to your storytelling.
- Data from the survey can also be localized, stirring the interest of local media by demonstrating why the news would be important and beneficial to local audiences.
If you’re looking to localize your data, ask us for our solution!
A: As long as there is a sizable overall population represented by your targeted parameters, we can find the right sample size to fit your needs. From general adult populations to C-suite level business leaders, and from healthcare professionals to state and federal government officials, we can even help you secure feedback from internal audiences and your customers by leveraging your own first-party data.
A: Like all custom solutions, it depends! The answer can changed based on the number of questions, the size of the sample needed, the complexity of the audience needed and the design of the survey questions themselves, just to name a few. Generally speaking, a full-service PR survey targeting a general adult population can take up to 10 business days to complete the fielding phase of the project alone. Regardless of the survey complexity, our team remains dedicated to efficient and effective workflows that ensure sound methodologies are employed, while also ensure the utmost quality of data in results.
A: This is the easiest question to answer. Get in touch with us!
PLUG INTO ATOMIK
Atomik Research, a division of 4media group, is a full-service creative market research company that focuses on powering intelligent communications by delivering insightful qualitative and quantitative research results that get people talking.
