Over 55s are less fearful of ski accidents than younger generations

New research from Expedia has found that the over 55s are less fearful of ski accidents when on holiday, compared with their much younger counterparts

The research looked at different ages across all the UK regions (as well as in Europe) and found that things normally associated with the young- such as taking more risks and drinking- were actually more common with the over-55s.

A third of over 55 year olds go on a ski holiday every year, and while some have been skiing or snowboarding most of their life, 26% took up skiing after the age of 40.

66% said they were attracted to ski or snowboarding holidays because it was exhilarating and a third said they are attracted to a good après ski culture.

Surprisingly 13% admitted that they enjoy a drink every day compared to just 8% of over 25’s. Furthermore, 20% said that their ideal après ski experience would be a hot tub and champagne.

Snow holidays can be frightening for some, especially when you hear of accidents such as avalanches even before you’ve arrived. But whilst only 41% of 18-24 years said it didn’t influence their decision to book a snow holiday, a huge 71% of over 55s revealed that news of accidents wouldn’t impact them at all.

View the full case study here to find out how we carried out this research and the coverage it generated.