Atomik Research were commissioned to conduct PR research by Harley Street Hair Clinic to look at hair loss and its links to stress and the pressures of social media. The research also looked at how hair loss makes people feel in terms of their attractiveness and whether or not it affects their sex life. To find out Atomik Research surveyed 2,002 UK adults.
Key findings from the PR survey included:
- 2 in 5 people surveyed suffer from a degree of a hair loss
- 40 is the average age that many begin losing their hair
- 1 in 5 say that stresses in their daily lives affects their hair loss the most
- 21% also attribute their hair loss to stress at work, while lack of sleep, illness and diet are also considered contributing factors
- 36% of those surveyed say they have suffered from anxiety as a result of stress
- 29% say it has led them to feel depressed
- Over a quarter of those with hair loss say that they now consider themselves unattractive as a result
- 20% of those with hair loss say they feel less attractive to their partners
- a quarter of people say that they are less likely to date someone else with noticeable hair loss
- 34% of balding people admit to cheating on their partners
- 38% of those in relationships say their partner suffers from hair loss or thinning hair
- 31% of those in relationships with someone with hair loss wishes their partner would do something about it
- People with hair loss are more likely to support a Premier League football team, with 53% supporting compared to a third aren’t balding.
- The most popular teams are Manchester United (10% of those with hair loss support the Red Devils), 7% follow the Arsenal and Liverpool, and 83% of the Bournemouth fans surveyed in this study suffer from some element of hair loss.
The PR survey was part of an integrated PR campaign created in conjunction with our parent company, 4media group, which consisted of research, broadcast PR and news generation elements.
The campaign secured extensive media coverage across print, online and broadcast platforms. Highlights include The Sun online, The Scottish Sun online, The Irish Sun online, The Sun on Sunday Online and in print, The Scottish Sun on Sunday online, The Irish Sun on Sunday online, The Daily Mirror, The Daily Star online and in print, BBC Radio Tees, TalkRadio and more!
