THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED
As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every...
MEDIA SCANS: THE POWER TO ELEVATE STORY ANGLES AND DISCOVER WHITESPACE OPPORTUNITIES FOR BRANDS
The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard...
INSIGHTS MAPS: POWER AT THE INTERSECTION OF DATA AND PLACE
That’s why understanding the specific audience being targeted is more crucial now than ever before, and understanding where the specific audience is located takes insights one step further for [...]
