Data Quality & Compliance

Our Approach to Data Qualtiy and Compliance

Atomik Research has access to over 100 million potential respondents across 110 countries and counting.

Data quality is our top priority. We use several tactics to ensure stronger engagement and data quality in our samples. Tactics such as double opt-in recruitment protocols, duplicate respondent detection and internal consistency checks help to strengthen the quality of data collected.

Double opt-in protocols add an extra layer of protection by requiring participants to answer qualifying questions in both the pre-screening questionnaire before the start of the survey as well as verifying their answers once in the survey. Inconsistencies are detected and participants with mis-matched answers are removed from the sample.

Using tracking cookies as well as collecting respondents’ individual IP addresses allows us to limit respondents’ access to the survey once they have already successfully qualified and completed a survey.

Our researchers also have the ability to design internal consistency checks to check for respondents who provide conflicting answers throughout the PR survey. Consistency checks also help researchers identify respondents who submit lower quality data (i.e., speeders, straight-liners, and bots).

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