Meet the Team
Atomik Research, a division of 4media group, is a full-service creative market research company that focuses on powering intelligent communications through delivering insightful qualitative and quantitative research results that get people talking.
We have a dedicated team of research practitioners with over four decades of quantitative and qualitative research experience collectively.
Atomik team members’ experience and skills come from a variety of backgrounds such as consumer research, behavioral profiling, business intelligence, communications, performance measurement, advanced data analytics and academia.
Alex Hinojosa Executive Director, Atomik U.S.Alex Hinojosa
Executive Director – U.S.
In 2016, Alex helped establish operations, creative data storytelling delivery and internal processes that launched the U.S. side of Atomik Research, which has grown beyond expectations. With a strategy-focused mindset, he’s now focused on enhancing capabilities, optimizing research approaches and expanding Atomik’s solutions for insights-driven communications strategies for client-partners. Alex has worked with agencies and brands directly on primary and secondary research initiatives across various industry verticals – consumer packaged goods, financial services, healthcare, education, associations, automotive, travel, non-profits and B2B technology. Alex also serves on the 4media group strategy team, developing data-driven integrated marketing communications campaigns for client-partners such as H&R Block, ALG Vacations, Norse Airlines and the Arkansas Good Roads Foundation as just a few examples. The former media personality is based in Dallas, TX with his wife and three children. His passion outside of work includes coaching his children’s softball, baseball and basketball teams.
- Chandler Worley Director of Insights & Analytics — U.S.
Chandler Worley
Director, Insights — U.S.
Chandler combines a tireless work ethic with a passion for leveraging data to provide actionable strategy-shaping insights for client-partners by leveraging his experience in survey design and execution; best-practice quantitative data analysis; leading qualitative research efforts such as focus groups and in-depth interviews; and delivering comprehensive research reports. His approach to insights marries both methodical research practices and creative storytelling to produce informed and engaging content for brands. He works closely with organizations such as the Prevent Cancer Foundation, the Society for Human Resources Management, Kia Motors, Ernst & Young, Weber Shandwick, Fleishman Hillard and the National Frozen and Refrigerated Foods Association among many others. Away from the world of data, you can find him exploring national and state parks in Arkansas, and when the exploration is over you can find Chandler gaming.
- Ian Jenkins Global Head of Strategy, Insights and Intelligence — U.K.
Ian Jenkins
Global Head of Strategy, Insights and Intelligence — U.K.
Ian is a senior qualitative and quantitative practitioner with over 20 years insight experience into consumer behavior, communication and brand strategy development. Following senior research roles in the automotive industry Ian was, for over 12 years, co-founding partner in UK consultancy Prescient and a board director at Loewy Group International. Since 2011, Ian has been leading Intrinsic which, in 2015, merged with the marcomms agency 4media group. As 4media’s Global Head of Strategy & Insight, Ian helps companies use insight to develop new ideas, explore different opportunities and identify better ways of doing things. His experience includes working for many of the world’s biggest brands including, among others: Bentley Motors, Subaru, Barclays, Camelot, Disney, Goldman Sachs Inc., Michael Kors and Agent Provocateur. Ian regularly works with clients across the US including Camelot Global, Arkansas Scholarship Lottery, Microsoft and VW Group.
- Keith Warden Vice President, Analytics & Insights —U.S.
Keith Warden
Vice President, Insights —U.S.
Endlessly curious and a divergent thinker, Keith always seeks to understand the “why” behind the passions and motivations of audiences. With over 20 years of experience in integrated marketing communications and insights, he brings a range of solutions to understand and address a brand’s challenges and opportunities. Keith leads secondary research efforts that leverage third-party syndicated data, geo-specific insights and consumer and industry trends to find the answers brands need for leveling up strategies. He also provides bespoke insights solutions that help client-partners better assess the ROI of communications campaigns through enhanced performance measurement approaches that help close the gap between message exposure and audience action. Over his career, Keith has worked with brands such as John Deere, Ford Motor Company, Walmart and Delta Dental. He has also served on committees focused on diversity, equity and inclusion initiatives and is a lifelong believer in the richness that varied experiences bring to all aspects of life. An award-winning writer, Keith lives in Houston, which serves as homebase for travel adventures with his wife.
- Ollie Story Insights Manager — U.K.
Ollie Story
Insights Manager — U.K.
Ollie is a seasoned PR and market researcher practitioner. Ollie’s holds experience in designing and programming surveys and questionnaires as well as obtaining insightful, attention-grabbing, disruptive statistics across a wide range of topics and audiences. He has a knack for analyzing and reporting findings in order to bring them to life and pass them on to multiple media platforms and outputs, to excite audiences or inform brands.
- Rubie Darrow Insights Coordinator - U.S.
Rubie Darrow
Insights Coordinator – U.S.
A genuine Left Brain Right Brain thinker, Rubie channels that power to help execute innovative insights projects, from ideation to delivery. Her knack for data visualization, both in written and visual communications, aids in uncovering and illustrating key insights for client-partners. Rubie’s contributions range from full-service PR survey projects coordination to conceptualizing strategy-shaping insights reports based on compelling data sets. Her meticulous work style plays a significant role in supporting and delivering on the research needs of client-partners such Advance Auto Parts, Midea, Casey’s, Stanley Black & Decker, Downtown Bentonville, Inc., and more. She also holds a crucial role in sharing new perspectives with client-partners and others through Atomik’s own marketing efforts where she leads design and social media marketing. When she’s not providing data-driven insights that level up client-partners’ communications campaigns, Rubie loves to spend her time painting, reading, crocheting and ice skating!
- Sara Smith Insights Analyst — U.S.
Sara Smith
Insights Analyst — U.S.
Sara possesses over a decade of experience in helping brands uncover valuable insights through data analytics, ranging from past experiences with NBC News through to her current role where she leads the day-to-day analytics and secondary research efforts at Atomik. She plays a crucial role in delivering analytics-focused perspectives for projects and brands such as SHRM Foundation’s Arkansas Workforce Development, Hyundai Hope on Wheels, Prudential Life Insurance and Manifest PR. Leveraging third-party syndicated data; news and social media analyses; and data mapping tools, Sara unveils actionable consumer and market insights that sharpen communications strategies that drive impact. Outside of work, Sara dedicates her free time to volunteering at the Burbank Animal Shelter, helping dogs find their forever homes, reflecting Sara’s passion for animal welfare and her optimistic outlook on life.
- Shaffee Abraham Creative Insights Specialist - U.S.
Shaffee Abraham
Creative Insights Specialist – U.S.
A native of the Motor City, Shaffee leverages over 20 years of experience designing, developing and distributing compelling broadcast and digital content in his approach to conceptualize and illuminate data-backed mediagenic headlines to enhance brand storytelling that drive brand and business impact. He plays an integral role in supporting innovative marketing communications approaches for clients. His contributions have led to successful campaigns for several clients including Kelley Blue Book, Kia Motors, Life Time Fitness and OnSolve, among others. Prior to joining Atomik, Shaffee was a broadcaster for iHeartMedia, Cumulus Media, Townsquare Media and Beasley Media Group including work in major markets like Detroit and Atlanta. In his free time, Shaffee can be found playing hockey in the winter, baseball in the summer and guitar year-round.
- Tim Furdui Research & Analytics Director — U.K.
Tim Furdui
Research & Analytics Director — U.K.
Tim has more than a decade of experience in market research and is a member of the Market Research Society (MRS) as well as a member of the British Psychological Society (BPS). Tim’s specialties include conceptualizing in-depth quantitative market research studies, analyzing complex data and curating survey panels. Tim is currently working toward completing an M.S. degree in Psychology at the University of East London and is expected to graduate in the Spring semester of 2022.
