Our Work in Action

MERCHANTS FLEET - LOGISTICAL IMPACTS OF AI DURING BUSY HOLIDAY SEASON

To prepare for the busy holiday shipping season, Merchants Fleet sought to conduct a quantitative survey targeting key decision-makers and leaders in fleet management. The goal was to explore the operational implications of emerging artificial intelligence technologies. Atomik Research undertook this task, producing results that illustrated the anticipated impacts of AI from the perspectives of fleet owners, operators and managers. These data points were then used to shape communications messaging and outreach efforts, ultimately attracting media attention.

BUILD-A-BEAR | NATIONAL TEDDY BEAR DAY

In 2017, Build-A-Bear commissioned Atomik Research to conduct a survey of adults and children throughout the United States to glean their sentiments on stuffed animals and teddy bears in association with National Teddy Bear Day. In 2025, a heartwarming social media post with a father sending a photo of a stuffed animal he spotted in a thrift store to his daughter went viral, and our survey results resurfaced in the news. The articles below are an example of how Atomik Research can produce results that stand the test of time.

DELTA DENTAL | WOMEN & DENTISTS

Delta Dental of California sought to raise awareness about the impact of menopause on oral health. To support that effort, Atomik developed two surveys – one for women age 40+ and the other for dentists – to gauge each group’s levels of knowledge and comfort in having discussions during dental visits about how menopause affects oral health. Following the survey process, Atomik created a branded report to aid in data storytelling and highlight comparative perspectives from women and dentists.

With enlightening results, Sarah Chavarria, CEO and President of Delta Dental Insurance Company, discussed tips for both dentists and women to make discussing this issue easier and beneficial for both.

EXPEDIA GROUP | ASIAN LUXURY TRAVELERS

Expedia, in partnership with agency Fight or Flight, commissioned Atomik Research to conduct a survey of 4,000 mass-affluent adult consumers throughout India, Indonesia, Vietnam, China and Singapore to uncover what their international travel plans looked like in the coming year, who they plan to travel with, which countries they plan to visit and what their travel priorities and expectations may be.

These insights led to valuable media coverage for Expedia, seen in the links below.

INDIANAPOLIS ZOOLOGICAL SOCIETY | WILDLIFE & CONSERVATION

America’s Endangered Species Act was weakened by sweeping changes made in 2019, but in 2024, previous protections returned. While conservatives and liberals remain divided on many issues, a survey conducted by Atomik Research on behalf of the Indianapolis Zoological Society spawned results revealing that when it comes to protecting wildlife and land, conservatives and liberals alike agree that more must be done. This project produced wide media coverage, suggesting that the future U.S. leadership should keep wildlife conservation at the forefront if interested in serving the desires of Americans. Explore the links for more.

NATIONAL CATTLEMEN’S BEEF ASSOCIATION | TAILGATING SATELLITE MEDIA TOUR POWDERED BY INSIGHTS-DRIVEN BROADCAST SERVICES

Game on! Leading up to tailgating season for college football, the National Cattlemen’s Beef Association (NCBA), the organization behind “Beef. It’s what’s for dinner,” wanted to ensure beef is part of what’s on the grill for tailgating. 

NCBAhad pitmaster Erica Roby on hand to share beef grilling ideas as part of a  satellite media tour, yet they wanted a juicy hook to level up the media interest in their story.  

Atomik leveraged its Insight-Driven Broadcast (I-DB) offering to lean in on what was popular in the previous year’s tailgating landscape through a media scan that then informed a survey to find a mediagenic stat. Along with the scan and survey, Atomik developed an insights map that allowed NCBA and 4media group’s media relations team to pinpoint where beef-consuming tailgaters were in greater numbers adjacent to the hometowns of college football teams. ThisI-DB triple play provided the what, why and where that ultimately led to successful media coverage of the story. 

ADVANCE AUTO PARTS/FLEISHMAN HILLARD | COLLEGE STUDENTS SURVEY

Advance Auto Parts sought a genuine way to connect with college-age drivers that was relevant and fun. Atomik developed a  PR survey to understand car ownership and/or driving pain points and perspectives of college students. Survey results were used to develop and then communicate Advance Auto Parts’ authentic solution to a pain point with its “Fuel-Ride to College” content. See more details in the coverage links below. 

ERNST & YOUNG (USA) | TECH INNOVATIONS PULSE POLL

The team at Ernst & Young (EY) wanted data-driven insights to level up a media relations effort related to understanding the opportunities and struggles facing tech leaders when it comes to tech innovations. Atomik worked in collaboration with EY to develop a targeted survey of tech and IT leaders at companies throughout the United States. Those insights provided the news hook that garnered some great coverage. Some of the examples can be seen below.