Vice President, Insights & Analytics — U.S.

Endlessly curious and a divergent thinker, Keith always seeks to understand the “why” behind the passions and motivations of audiences. With over 20 years of experience in integrated marketing communications and insights, he brings a range of solutions to understand and address a brand’s challenges and opportunities. Keith leads secondary research efforts that leverage third-party syndicated data, geo-specific insights and consumer and industry trends to find the answers brands need for leveling up strategies. He also provides bespoke insights solutions that help client-partners better assess the ROI of communications campaigns through enhanced performance measurement approaches that help close the gap between message exposure and audience action. Over his career, Keith has worked with brands such as John Deere, Ford Motor Company, Walmart and Delta Dental. He has also served on committees focused on diversity, equity and inclusion initiatives and is a lifelong believer in the richness that varied experiences bring to all aspects of life. An award-winning writer, Keith lives in Houston, which serves as homebase for travel adventures with his wife.