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Home / Blog Feed /
 (R)EVOLUTIONAL PERSPECTIVES ON INFLUENCER MARKETING 
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By Michael Gephart
In Blog Feed, Home Page Feed, Tips & Industry News, US
Posted July 18, 2024

(R)EVOLUTIONAL PERSPECTIVES ON INFLUENCER MARKETING 

There’s absolutely no doubt that influencer marketing is a powerful way to connect consumers with brands, but its evolution has remained stymied by continued treatment as an add on, much in the [...]

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 MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE
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By Michael Gephart
In Blog Feed, Media & Entertainment, Technology, Tips & Industry News
Posted September 12, 2023

MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume [...]

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 YOUR AGENCY AS YOUR BENCH – PARTNER+
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By Web Dev
In Blog Feed, Home Page Feed, Tips & Industry News, US
Posted May 4, 2023

YOUR AGENCY AS YOUR BENCH – PARTNER+

Prior to joining 4media group 2 ½ years ago, I’d worked at some large corporations. While at Walmart, Michaels, and Kodak, I was a digital marketer

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 Insights and Influencers: A Market Research Approach to Influencer Marketing
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By Web Dev
In Blog Feed, Home Page Feed, Media & Entertainment, News Agenda, Technology, Tips & Industry News, US
Posted June 19, 2020

Insights and Influencers: A Market Research Approach to Influencer Marketing

The influencer marketing group, Dynamik Influence, collaborated with researchers at Atomik Research to conduct an online survey of 1,004 American adults. The survey found several key findings [...]

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 Top 5 tips for running PR surveys
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By Web Dev
In Blog Feed, News Agenda, Tips & Industry News
Posted March 13, 2019

Top 5 tips for running PR surveys

PR surveys are a great way to secure broadcast or media exposure for a brand. Done well they can add depth and insight to a story and really boost your chances of securing great coverage. Below [...]

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