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Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play...

As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too?

Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news

No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume [...]

Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence.

As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every...

Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them

The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard...

That’s why understanding the specific audience being targeted is more crucial now than ever before, and understanding where the specific audience is located takes insights one step further for [...]