2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN?
As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too?
BROADCAST: THE ORIGINAL INFLUENCE
Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news
SPENDING. GIFTING. GIVING. TRAVELING. CELEBRATING! 2023 Holiday Season Perspectives
No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers
MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE
Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume [...]
Real Sentiments on Artificial Intelligence
Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence.
THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED
As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every...
MEDIA SCANS: THE POWER TO ELEVATE STORY ANGLES AND DISCOVER WHITESPACE OPPORTUNITIES FOR BRANDS
The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard...
