EVP, Integrated Services – U.S.
In 2016, Alex helped establish operations, creative data storytelling delivery and internal processes that launched the U.S. side of Atomik Research, which has grown beyond expectations. With a strategy-focused mindset, he’s now focused on enhancing capabilities, optimizing research approaches and expanding Atomik’s solutions for insights-driven communications strategies for client-partners. Alex has worked with agencies and brands directly on primary and secondary research initiatives across various industry verticals – consumer packaged goods, financial services, healthcare, education, associations, automotive, travel, non-profits and B2B technology. Alex also serves on the 4media group strategy team, developing data-driven integrated marketing communications campaigns for client-partners such as H&R Block, ALG Vacations, Norse Airlines and the Arkansas Good Roads Foundation as just a few examples. The former media personality is based in Dallas, TX with his wife and three children. His passion outside of work includes coaching his children’s softball, baseball and basketball teams.