Rubie Darrow

Insights Coordinator – U.S.

A genuine Left Brain Right Brain thinker, Rubie channels that power to help execute innovative insights projects, from ideation to delivery. Her knack for data visualization, both in written and visual communications, aids in uncovering and illustrating key insights for client-partners. Rubie’s contributions range from full-service PR survey projects coordination to conceptualizing strategy-shaping insights reports based on compelling data sets. Her meticulous work style plays a significant role in supporting and delivering on the research needs of client-partners such Advance Auto Parts, Midea, Casey’s, Stanley Black & Decker, Downtown Bentonville, Inc., and more. She also holds a crucial role in sharing new perspectives with client-partners and others through Atomik’s own marketing efforts where she leads design and social media marketing. When she’s not providing data-driven insights that level up client-partners’ communications campaigns, Rubie loves to spend her time painting, reading, crocheting and ice skating!