Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a More Harmonious Home

Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a More Harmonious Home

PayPal enlisted Atomik Research to conduct a survey of over 2,000 Gen Z (18–23) and Millennial (24–39) adults throughout the United States. The research takes a look at how Americans made use of their living spaces during the pandemic. The survey found 27 percent of millennials and Gen-Z now work from their bedrooms, and nearly a quarter (24%) work from their living rooms.

The line between work and personal spaces continues to blur the as many remain to work and learn from home. Not surprisingly, stress stemming from work is bleeding into the spaces many Americans formerly designated as personal. More than 1 in 3 (31%) of millennials and Gen Zers in the U.S. report feeling overworked since there are no set boundaries between work and personal life.

As Americans spend more time indoors, PayPal hoped to learn more about the dynamics between people in the household as well as how Americans might create harmonious spaces in the home. One factor related to that harmony is the relationships between those sharing a household together. More than 6 in 10 Americans (62%) who work 3 or more days per week admit to having an argument while working from home during lockdown. Of those who admitted arguing at some point during the lockdown, 44% say they are arguing about money, finances, and/or budgeting.

The data on existing pain points in American living spaces later appeared in both paid and earned media tactics. PayPal teamed with Queer Eye’s Bobby Berk to create an online video series focusing on budget-friendly design solutions to common challenges in the post-pandemic home.

“With over two-thirds of people working from home 3+ days a week more likely to purchase multi-function products, and over a third of single parents planning a strict budget for holiday spending this year, there are a number of smart, simple, and affordable design solutions and products that can help to create a more harmonious space at home,” says Berk.

Survey findings appear in earned media coverage alongside Berk’s videos and design tips on sites such as Designers Today, Distractify and Insider. To learn more about the ways data can add to your earned and paid media tactics contact us here.