SURVEY: THE PARENTAL SUMMER STRUGGLE IS REAL

IS SUMMER TOO MUCH FOR PARENTS?

Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them yearning for back-to-school season. Atomik Research surveyed parents in order to shed some light on the good and the bad regarding the struggles of summer. The following areas and more are explored in this report:

• How parents address the struggles of keeping their children occupied in constructive ways
• What impact summer struggles have had on parents’ mindsets
• Some summer favorites of parents
• And, for brands, what the sweet spot is for parents’ back-to-school shopping, which is kind of a celebratory occasion

Read the full report and understand why some parents may be asking, “Is there just too much summer?”