HOLIDAY 2024 PERSPECTIVES: WHAT AND WHO CHANGED SINCE LAST YEAR… SORT OF
Atomik’s guest author provides an overview of noteworthy changes between Atomik’s 2023 holiday survey and this year’s.
SPENDING. GIFTING. GIVING. TRAVELING. CELEBRATING! 2023 Holiday Season Perspectives
No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers
Atomik’s “Bad” Research Santa: How Holly Jolly are Americans Feeling about Gift Giving this Holiday Season?
At Atomik Research, sometimes we like to have some fun. After all, not all research can or should be for stats on the state of the world, right?! As important as facts are − and of course they [...]
Indulgence is still on the menu this holiday season despite a rough economic outlook.
“No one said it would be easy, no one said it would be this hard…” sums up how things have been feeling over the past few years. Right as things began to return to normal, with the worst of [...]
