The WHO, WHAT, WHERE, WHY and HOW of Healthcare Communications
In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. Effective communications ensure that individuals are well-informed, engaged, and active participants in their health decisions and management and help facilitate a more collaborative and productive dialogue between consumers, patients and healthcare professionals.
This first report in a series of Atomik’s Healthcare Communications Perspectives is based on the recent survey conducted by Atomik Research and offers insights and some practical guidance for communications professionals by delving deeper into:
- U.S. adults’ sentiment around health activation, management and decision making
- How they can use the power of information to support them throughout their health journey
- What can be done to help them navigate the information and communications clutter
Download the report to learn more about this research, key data points and takeaways.
Click on this link to watch a LinkedIn Live Event from May 14, 2024, where the Atomik team discussed the initial findings from this research.
