Would men swipe right on themselves?

Ads centered around women and their body image are hardly new, but the last year has seen a surprising rise in A-list male beauty brands. At Atomik, we were curious to know more about how men feel about themselves and if they share in the body dysmorphia phenomenon, so we asked them*.

It turns out men really are into their own looks. In fact, nearly 4 out of 10 men surveyed (38%) admit they go to the gym to maintain their ideal body image, while more than 6 out of 10 (61%) concede they’re not willing to take their shirt off in a public space due to self-consciousness about their physique.

When it comes to consumer purchasing, just over 1 in 4 men (27%) are open to wearing concealer to improve their cosmetic appearance, while 63% say they would invest in a skin care routine. If partners have a say − and we know they usually do − products and services for hair removal are top of mind for 60% of women and 69% of men, who responded that they like their partner to have little-to-no hair.

There you have it! Beauty products are officially for everyone.

At Atomik Research, we find mediagenic headlines with our PR Surveys to help you and your brand stand out in your messaging.

*Research Methodology: Atomik Research ran an online survey of more than 2,000 adults in the United States. The margin of error is +/2 percentage points with a confidence level of 95%.

Atomik Research, a 4media group company, is an independent creative market research, insights, and analytics agency. Find out more and get in touch, here.